You need to extract the download file first, then upload only theme file ( to your WordPress site.

BeTheme has very large file size and you may get an error when uploading theme. Here are 2 methods to fix: 1) upload to cPanel 2) increase maximum upload file size

Before importing demo, make sure your server settings meet the theme requirements in order to import demo without problem.

***Please read Troubleshooting & FAQ for Installation Guide, How to Update, Turning off License Activation Notices, etc.